Learn more about the sales and marketing activities we use to promote your book

We appreciate the time and effort that goes into writing the titles that we're so proud to publish, and making sure these titles reach their full market potential is important to us.

Our marketing campaigns engage our audience on multiple levels to build awareness and generate interest in your title. We use a combination of the following marketing channels (see links below) to promote your work, selecting the most cost-effective and appropriate to ensure your title achieves its potential.

Our marketing team will choose from a range of promotional activities and select the most appropriate ones for a particular title. For example, an established title will be promoted differently to a new product and subscription products will be marketed differently to a book.

Here is an overview of some of the activities that may be used in marketing your title.

Here is a guide about how to self-promote your book and use your networks to help it reach the right readers.