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Protecting Brands Online
Protecting Brands Online
Series:  The European Lawyer Ref Series
Practice Area:  Intellectual Property
ISBN:  9781908239105
Published by:  Sweet & Maxwell
Publication Date:  25 May 2012
Subscription Information:  Non-Subscribable Product
Format:  Hardback
PRODUCT INCLUDES:
Hardback
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PRODUCT DESCRIPTION

Protecting Brands Online:

  • Places the multi-faceted arena of the Internet into a comprehensive legal context.
  • Provides an overview of the intellectual property rights and infringement actions available to brand owners in relation to the Internet.
  • Provides comprehensive advice to brand owners on their rights in various online contexts.
  • Alerts brand owners to the risks to their brand being used by them and third parties on the Internet and provides practical advice to manage those risks.
CONTENTS
• Domain Names
• Metadata
• Keyword Advertising
• Linking
• Framing
• Use of brand elements but not in a domain name
• Use of website content
• Social networking sites
• Registering a cc tld
CONTRIBUTOR INFORMATION
Lee & Lee Singapore
LIND CADOVIUS Denmark
Gowlings Canada
Al Tamimi & Company UAE
Unverzagt von Have Germany
Froriep Switzerland
Bureau Casalonga & Josse France
Studio Legale Jacobacci & Associati Italy
 Neolegal Associates India
Burns & Levinson LLP USA
Shearn Delamore & Co Malaysia
WH Law Malta
Harbottle & Lewis UK
EDITORS & EDITORIAL BOARD

Shireen Permohammed

Shireen specialises in the resolution of disputes relating to brands, content and designs, as well as their protection and exploitation.

Shireen has acted for clients in the publishing, mobile phone, fashion, luxury goods and FMCG fields amongst others. She advised Orange in its high profile dispute with the easyGroup over the use of the colour orange in relation to mobile phones and assisted a well known publisher in relation to the pre publication protection of book content.

Shireen joined Harbottle & Lewis in July 2009 from the intellectual property firm Rouse Legal (formerly Willoughby & Partners), where she was a partner for eleven years. She trained at Clifford Chance, and qualified there in 1989, having studied at Oxford University. She is a CEDR accredited mediator and has over the years written articles for a number of publications, including most recently Copyright World.

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