CONTACT US TO ORDER
YOUR COPY

Order via website

Email sweetandmaxwell.orders
@thomson.com

Phone: 0845 600 9355 (UK)
+44 1264 388560 (International)

EXPOSING LEGAL STRATEGIES TO PROTECT YOUR CLIENT'S IMAGE

Image Persona and the Law analyses the law relating to the protection of name, image and other aspects of persona.
It covers commercial exploitation without the individual's consent, and the invasion of privacy.

Covers publicity rights in the US, Europe and internationally

UK law is put in context with expert commentary on the relevant European and international cases and legislation. The book explores publicity rights in the US over the past 100 years, showing their likely future in the UK.

Provides commentary on the background and the latest developments

Image Persona and the Law examines how the law has evolved. This new 2nd edition analyses the significant developments in the UK in passing off and privacy. It discusses all the key cases such as the Douglas/Zeta-Jones and JK Rowling's son decisions, so you can assess their impact.

Meet the author

Simon Smith is a Partner at Schillings and specialises in defamation, privacy, image endorsement, confidence and contracts. He has pursued many successful High Court libel cases for Hollywood's 'A'-List stars on high profile libel actions brought in England.

He is regularly comments on media related matters on live TV and radio and writes in the national press and legal reviews. He speaks at international legal conferences and in Parliament on media issues. He is also a member of a specialist global group of leaders in their field investigating and researching image rights.

Return to top

Equips you with the tools you need

The book provides tactics you can use to defend your client's image. It covers:

•   The nature of the right

•   Privacy

•   Passing off

•   Data protection

•   Defamation

•   Trade marks

•   Copyright

•   Contract

•   Regulatory codes of practice


5 ways this book will help you
to protect identities

1.  Provides detailed analysis of the law in England
     and Wales relating to the protection of name,
     image and other aspects of persona

2.  Steps you though the significant developments
     in the right to privacy

3.  Gives you expert commentary on the key cases,
     so you can assess their impact

4.  Analyses relevant US, European and international
     case law and legislation, giving you context for the
     case in hand

5.  Anticipates future trends so you can foresee likely
     developments

Contents

(Click to expand)

  • Introduction
    •       • Subject Matter
    •       • Theme
    •       • The Right of Publicity
    •       • Recent Developments In Support of Image Protection
    •       • Outlook
  • The Nature of the Image Right
    •       • Introduction
    •       • Academic Analysis
    •       • Reasons Why Individuals Sue
    •       • Practical Difficulties
    •       • Conclusion
  • Privacy
    •       • Introduction
    •       • Judicial Frustration at the Absence of Adequate Protection
    •       • Circumstances in Which an Image is Captured – the UK's Growing Confidence
    •       • Privacy Finally Recognised – the Human Rights Act
    •       • Can Individuals Lose Their Entitlement To Privacy?
    •       • The Public Interest
    •       • Douglas and Zeta-Jones/Hello! Litigation – The Initial Emergency Injunction
    •       • The Court of Appeal's Desire to Lay Down Guidelines for Privacy Injunctions
    •       • Express Confidentiality Agreements
    •       • Secret Tape Recordings of Private Conversations
    •       • Images Captured in a Public Street – the Peck Ruling
    •       • Douglas and Zeta-Jones/Hello! Litigation – The Trial (First Instance)
    •       • House of Lords Rule on Privacy (Misuse of Private Information) for the First Time – the Naomi Campbell Decision
    •       • Strasbourg Extends Protection Further to Images Taken in Public of Everyday Life – the Von Hannover Case
    •       • Douglas and Zeta-Jones/Hello! Litigation – Court of Appeal
    •       • The Continuing Importance of the UK Courts in Developing Privacy Law
    •       • The Power of the Privacy Injunction
    •       • Ok! and Hello! – the House of Lords
    •       • The UK's Version of Von Hannover – JK Rowling's Infant Son
    •       • The Mosley Trial
  • Passing Off
    •       • Introduction – the Early Approach to the Exclusive Use of One's Name
    •       • Summary of Protection in the Victorian Age
    •       • Noms De Plume, Pseudonyms and Nicknames
    •       • The Human Voice as Identity
    •       • Character Merchandising and the Importance of the 1970s
    •       • Re-Defining Passing Off
    •       • Consolidation in the 1980s
    •       • "Get-Up"
    •       • Re-Assessing the Need for a Common Field of Activity
    •       • Celebrity Endorsements in the 1990s
    •       • Common Field of Activity No Longer Required
    •       • Domain Names
    •       • A New
  • Data Protection
    •       • Introduction – First Interpretation by the Court of the New Act in the Context of Privacy and Image
    •       • Increasing Reliance by Claimants upon the DPA
    •       • Douglas/Zeta-Jones
    •       • JK Rowling's Son
  • Defamation
    •       • Introduction
    •       • Reputation in One's Name
    •       • Reputation in One's Image
    •       • False Endorsement and Defamatory Meaning it Conveys
    •       • Protection in a New Era
    •       • Malicious Falsehood
  • Copyright
    •       • Introduction
    •       • The Protection of Names
    •       • The Protection of Image
    •       • The Defence of Fair Dealing
    •       • The Defence of Incidental Inclusion
    •       • Performers' Rights
    •       • Authors' Moral Rights
  • Trade Mark
    •       • Introduction
    •       • The Policy Behind the Protection of Names
    •       • Image, Name and Signature – The Approach of the Registry and the Courts
    •       • Celebrity Endorsements and the Need for Distinctiveness
  • Contract
    •       • Introduction
    •       • Negotiating the Deal for the Celebrity
    •       • Negotiating the Deal for the Corporate
    •       • The Standard Contract
    •       • Delivering What Was Agreed or Intended
    •       • The Occasional Need to Imply Terms
    •       • The Event Organiser – Controlling the Right to Take Images
    •       • Obtaining the Necessary Rights
  • Regulatory Codes of Practice
    •       • Introduction
    •       • Complaints about Misuse of Image in Advertisements
    •       • Dissatisfaction with the Decision of the ASA or the Ofcom Complaint
    •       • Domain Name Dispute Resolution Procedures
    •       • New Technology
  • Conclusion
    •       • Introduction
    •       • Jurisprudential Arguments in Support of an Image Right
    •       • The Critics' Response
    •       • How Might a Publicity Right be Recognised in the United Kingdom?
    •       • Possible Developments in the Law
  • Appendix
    • Twentieth Century Icons: Historical Evolution of Publicity Rights In The USA
    •       • Introduction
    •       • Early Development
    •       • As the Right Evolves, So Its Ambit Increases
    •       • Merely Evoking Identity Increasing Potential Liability
    •       • It may Exist, but was the Right Inheritable?
    •       • Is Authorised Exploitation during Lifetime Necessary?
    •       • The Lanham Act
    •       • Summary


Return to top

 

Click here to order your copy of Image Persona and the Law