A Practitioner's Guide to Financial Promotion covers all aspects of the regulation of financial promotion.
The new 2nd edition:
- Deals with banking, insurance, packaged products and regulated and unregulated funds, mortgages, home finance, corporate finance and private equity, and pensions
- Considers the consequences of breaching the regulations
- Embraces e-marketing and e-commerce
- Shows how the financial regulatory regime interacts with other aspects of consumer protection